A stationery suite where the drop does the talking, with generous white space and a single blue.
E-learning & careers
Inkway
Career platforms all promise to "upskill" you. Inkway wanted to say something more human: your career is a story, and you hold the pen.
- Client
- Inkway
- Sector
- E-learning, career change and skills assessment
- Year
- 2024
- Scope
- Strategy, identity, guidelines, print, social, digital, outdoor
01
Challenge
Inkway guides professionals through training, coaching, skills assessments and career change. The category looks the same everywhere: stock smiles, blue gradients and words like "upskilling". It needed to earn trust from individuals and from the companies that fund their training.
02
Insight
Nobody wants to be trained. People want to write the next chapter of their working life themselves.
03
Idea
A single drop of ink: the moment before every story is written. Organic, never quite the same shape twice, and paired with a wordmark that balances classic authority with a handwritten flow.
one drop, endless shapes. The mark
"Ink" is set upright and solid, for knowledge and credibility. "Way" turns italic and moves forward, for the personal path. The drop sits beside it as a symbol that works alone, from favicon to billboard.
Every drop of knowledge shapes your path. Let Inkway be your guiding stream.
Identity system
Colour & type
displayPlayfair Display
Your unique journey
Aa Bb Cc Dd Ee Ff Gg 0123456789
bodyProxima Nova
Learn, grow, create.
Aa Bb Cc Dd Ee Ff Gg 0123456789
accentCaveat
knowledge
Aa Bb Cc Dd Ee Ff Gg 0123456789
Social
On every profile the drop becomes the avatar: instantly recognisable at thumbnail size.
Digital
Email signatures for the whole team and a favicon that still reads at 16 pixels.
Motion
The logo in motion: a drop falls, spreads and becomes the mark.
Brand film to add
Merch
Totes and textiles that carry the gradient and the tagline into everyday life.
Outdoor
The tagline at full scale, where the accent script carries the warmth.
Results To add
—Add results in the CMS
In their words Quote to add
A sentence from the client about what the new brand changed for them.
- Studio
- Leonis Act
- Creative direction
- Leonis Act
- Deliverables
- Brand guidelines, 35 pages
- Guidelines
- Full brand book available on request
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