Journal
Notes.
Points of view on brands, design and the work behind it. Written for the people who commission it.
Why we show the directions that lost
The final logo is the least interesting part of a brand project. The decisions behind it are where the value is.
Article idea
One identity, two scripts: designing with Arabic and Latin
Article idea
What institutions get wrong about brand guidelines
Article idea
From brand book to motion: making identities move
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